Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and gains authority because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. The marketing is by word-of-mouth, or free social media.
Social media has become a platform that is easily accessible to anyone with Internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media management is a relatively inexpensive for organizations to implement.
Social media platforms include social networking websites and blogs.
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites like Facebook, Twitter and blogs allow individual followers to “retweet” or “repost” comments made by the the person promoting a product or service.
Viral Marketing
By repeating the message, all of the users connections are able to see the message, therefore reaching more people. When the information about the product is being put out there and is then getting repeated, this brings more traffic to the product/company.
Individuals and companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, people can reach a very narrow target audience.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Local businesses
Small businesses also use social networking sites as a promotional technique. Businesses can follow an individuals social networking site in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).
Social Networking Sites
Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers home pages. Messages can link to the products website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Facebook profiles are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the products Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.
Advertisers continue to increase ad spending by 25% in social media. Strategies to extend the reach with Sponsored Stories and to acquire new fans with Facebook ads contribute to an increase site spending. The study attributes 84% of “engagement” or clicks to Likes that link back to Facebook advertising. Today, brands increase fan counts on average by 9% monthly, and 200% annually.
Foursquare is a location based social networking website, where users can check into locations via their smartphones. Foursquare allows businesses to create a page or create a claim on an existing venue. A good marketing strategy used by businesses is to increase or retain loyal customers by offering incentives such as discounts or free food or beverages for people checking into their location.
Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion.
Social media marketing tools
Social media marketing tools are now essential for advertising and marketing purposes, and a way to increase both local and global customers.
A Social Media Marketing manager is the newest job vacancy in the internet world, and it is quickly becoming the hottest job required by every organization to stay in the market and sustain a competitive position.
If you want to learn more about social media marketing then read the step-by-step guide and watch the training videos that are helping companies become social media marketing experts. Social media marketing managers can be found at http://www.empowernetwork.com/tutorman/
Social media marketing programs create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and gains authority because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. The marketing is by word-of-mouth, or free social media.
Social media has become a platform that is easily accessible to anyone with Internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media management is a relatively inexpensive for organizations to implement.
Social media platforms include social networking websites and blogs.
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites like Facebook, Twitter and blogs allow individual followers to “retweet” or “repost” comments made by the the person promoting a product or service.
Viral Marketing
By repeating the message, all of the users connections are able to see the message, therefore reaching more people. When the information about the product is being put out there and is then getting repeated, this brings more traffic to the product/company.
Individuals and companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, people can reach a very narrow target audience.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
Local businesses
Small businesses also use social networking sites as a promotional technique. Businesses can follow an individuals social networking site in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).
Social Networking Sites
Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers home pages. Messages can link to the products website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Facebook profiles are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the products Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.
Advertisers continue to increase ad spending by 25% in social media. Strategies to extend the reach with Sponsored Stories and to acquire new fans with Facebook ads contribute to an increase site spending. The study attributes 84% of “engagement” or clicks to Likes that link back to Facebook advertising. Today, brands increase fan counts on average by 9% monthly, and 200% annually.
Foursquare is a location based social networking website, where users can check into locations via their smartphones. Foursquare allows businesses to create a page or create a claim on an existing venue. A good marketing strategy used by businesses is to increase or retain loyal customers by offering incentives such as discounts or free food or beverages for people checking into their location.
Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion.
Social media marketing tools
Social media marketing tools are now essential for advertising and marketing purposes, and a way to increase both local and global customers.
A Social Media Marketing manager is the newest job vacancy in the internet world, and it is quickly becoming the hottest job required by every organization to stay in the market and sustain a competitive position.
If you want to learn more about social media marketing then read the step-by-step guide and watch the training videos that are helping companies become social media marketing experts. Social media marketing managers can be found at http://www.empowernetwork.com/tutorman/
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