Sunday 31 March 2013

Tutorman Facts - Mobile Marketing Can Work For You And The Success Of Your Business

Mobile marketing can be an effective way to market your business. A collection of tips on what you need to know is provided below.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Failure to make your mobile marketing cross platform capable will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.

Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

Customer love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.

Take some time to dip into social media strategy before embarking on a mobile marketing campaign. You might be hurting yourself if you do not understand how each social media site works before embarking within it. Study them and learn how your messages and company will be seen before randomly adding social sites and sending messages.

Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.

Figure out who your target demographic is for mobile marketing before determining your strategy. It's likely they like technology, and if they've opted-in they like what you have for sale. Cater to their wants and needs by providing content which hits them where you know they are already easily affected, especially if it's new technology.

Send greeting cards to your customers on their special day or any holiday. Multimedia Messaging Service can reach all your customers with mobile greeting cards, and it is cheaper than stamps. Mobile greeting cards should be used to build a relationship, not for selling. Always include your company's name and website address on your mobile greeting cards.

Create an opt-in database. Don't sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don't mind receiving communication from you through their phone, but don't take advantage of the kindness they show, unless you want to lose them.

Well, hopefully the aforementioned collection of tips will help you know what to do and expect when it comes to mobile marketing. When handled with skill, this feature of marketing will prove to be a valuable aspect of your marketing plan.

Sunday 10 March 2013

Tutorman’s Tips: Are your Clients Getting the Best Service out of your Internet Marketing Website?

It takes a lot of courage, knowledge, and expertise for you to become a successful Internet marketer. It takes courage in the sense that you are willing to take the risk of losing what you have invested. Although the Internet marketing is full of earning opportunities, it is still considered to be as a business where there are individuals who are profiting and at the same time losing most or their entire investment.

It takes knowledge in the sense that you will not succeed if you do not have a single idea about what you are into. Learning the basics of Internet marketing will be your strong foundation in facing the challenges that come with this lucrative business opportunity.

It takes expertise in the sense that theory alone cannot guarantee your success as an Internet marketer. Basic theories and formulated marketing strategies must be converted into a series of reasonable actions to reap the fruits of success. In other words, the words that you have said or written must be converted into action to fulfill its objective of taking your online business into the profitable side of the market.

Among the marketing strategies that must be converted into action is your Internet marketing website. Many people are aware that a website is the most powerful and important Internet marketing tool that a person needs to implement. This will serve as your shop on the Internet where it contains the products and/or services that you are offering for sale, as well as other value-added services that will help your clients, potential clients, and website visitors know what you are really offering. Keep in mind that your website is seen by not only thousands but by millions of people from different parts of the United States and other countries around the world as well.

Creating your Internet marketing website takes time and a lot of effort. You need to provide quality content, complete information about your online business and on the products that it offers for sale to the public, and several services such as articles, pointers, and short quizzes that will not just show off your skills and expertise but will educate your clients and visitors about a wide range of topics.

Once you have enhanced your website, your responsibility does not end there. You need to upgrade your website by including fresh and updated information as well as new features for easy site navigation. However, one of the things that you must consider is asking yourself if your clients are getting the best Internet marketing service out of your website.

Your clients are important to your Internet marketing business. They are your product evangelizers, helping you spread your word without asking them to do so. That is, if they are satisfied with your product and services. Once they are satisfied, expect that you will be able to build a strong clientele base that will keep your investment afloat in the air without the fear of losing.

It is not just SOP (standard operating procedure) but also a necessity to analyze the feedback's you are receiving for your clients about a particular service on your Internet marketing website. Moreover, you need to provide some channels where they can air their concerns about the services that you offer through your site. Here are some of the channels that you may consider opening for them:

•    You may include in your website design an online opinion poll. Site visitors and clients can air their concerns and/or suggestions regarding certain services you are offering through your website.

•    Message boards are also one of the channels you can open for your clients. These message boards are sorted out by category or by topic to make the submission of their feedback's orderly.

•    Provide your personal email address in case they have comments and questions about your Internet marketing service. Take note that you must provide your PERSONAL email address and not your COMPANY email address. Handle their questions personally and remember to respond to their emails as soon as possible.

Determine if your clients are getting the best service out of your Internet marketing website. You need not hire a consultant to enhance your website—your clients will be telling you what they need and what they want. After all, they are your clients – the lifeblood of your business. If you want to get more clients for your business, check out Tutorman’s social media strategy and find out the best effective ways to drive clients to your site.